Why Some Nutritionists Are Against Juicing

carrot fruit beside lemon fruit on black wooden table - Why Some Nutritionists Are Against Juicing

Juicing is a great way to get in more fruits and vegetables without overcrowding your diet. It also gives your digestive system a break from digesting fiber, which is helpful for people with certain health conditions or medical treatments that require low-fiber diets.

But is juicing really better than eating whole fruits and vegetables? Lets ask one top Juice Guru.

1. It’s Faster

Juicing is a process in which you use a machine to extract juice and nutrients from whole fruits and vegetables, separating the solid matter from the liquid. The resulting fresh juice contains most of the vitamins, minerals, and plant chemicals that are found in whole foods.

The juicing process allows your body to absorb nutrients quickly, without the need for digestion. This is especially helpful if you suffer from digestive issues such as inflammatory bowel diseases. It is also a good way to get your daily dose of nutrients if you struggle with eating enough whole fruits and vegetables.

However, the juicing process can also leave out important dietary fiber and may lead to an unbalanced intake of nutrients. In addition, if you drink too much fruit juice it can be high in sugar and calories.

While the juicing trend began in the 1920s and 1930s, it really took off in the 1990s when juice bars and home juicers became more commonplace and ill-advised juice cleanses started sprouting up. The popularity of juicing continues to grow today as people seek out ways to improve their health and feel more energized.

Many juicing advocates say that drinking raw juice is healthier than eating whole fruits and vegetables because it makes the nutrients more bioavailable to your body. This is because the process of juicing removes the insoluble fibers which make up a large part of a whole food.

Without the insoluble fiber, sugars from the fruit are absorbed more rapidly into your bloodstream, leading to a rapid spike in your blood glucose levels. This can cause fatigue, a craving for more sugar, and an overall feeling of not being well.

2. It’s More Convenient

Juicing is a convenient way to get your vitamins and minerals in, especially if you struggle to incorporate whole fruits and vegetables into your diet. When you juice, you’re able to consume a larger amount of nutrients in one sitting because your digestive system doesn’t have to break them down as it does with whole foods.

But the downside of juicing is that it eliminates fiber, which is important for stomach health, regulating blood sugar levels and promoting feelings of fullness. When you make or buy juice, you’re missing out on a lot of the plant fibre that is found in the skin and pulp. And without the insoluble fibre, you’re left with a concentrated source of sugar and calories, which can cause spikes in blood glucose levels.

When you eat whole fruit, you’re also getting a variety of other nutrients from the skin and peelings that can’t be extracted in juice form. These include flavonoids, which are known for their anti-inflammatory properties and are linked to longevity. And don’t throw away the peelings either – they contain lots of useful enzymes that can be used to make your juice taste more delicious and offer extra benefits to your health.

Ultimately, blending or eating whole fruits and vegetables is the best option for most people. But, if you’re someone who struggles to eat enough whole fruits and veggies or you have certain health issues that require you to limit your sugar intake, then juicing may be a good alternative for you. Just remember, though, that both juicing and blending should only be a small part of your overall diet. You should always aim to eat a balance of whole fruits, vegetables and lean protein.

3. It’s More Affordable

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The answer to the question of whether juicing is healthier than eating whole fruits and vegetables depends on several factors, including what types of produce you choose and how much you juice. For example, some fresh juices may be more nutritious than others because of how the food was grown or the way it is stored or processed before juicing. In addition, if you make the juice at home, it is important to wash and thoroughly clean all parts of the produce.

Juicing is an option for people who struggle to fit enough servings of fruits and veggies into their diets, or if they are not particularly fond of whole foods. For these individuals, juicing is an easy and quick way to get the vitamins and minerals they need in their diet.

It is also a convenient way for people to add variety and to eat fruits and vegetables that they would not typically eat, or have difficulty digesting. Juicing can also give the digestive system a break from digesting fiber, which could be beneficial for some people with certain conditions or if they are receiving certain medical treatments.

However, the biggest benefit of juicing is that it provides many different nutrients, including antioxidants, minerals, vitamins and plant chemicals, in one drink. It can also be a great way to get fruits and vegetables into the diets of children who do not like whole foods, or who have trouble chewing or swallowing. Juicing can also help to minimize waste, by using overripe or under-appreciated produce that might otherwise be thrown away. Additionally, blending or juicing can help disguise the taste of some less-than-pleasant foods, such as beets and kale, with the flavors of fruit and berries.

4. It’s More Versatile

Juicing is a popular choice for getting in more fruits and vegetables because it’s easy to digest and more versatile than whole foods. It’s also a great option for those who have difficulty chewing and swallowing whole foods. In addition to being quick and convenient, juicing can provide an array of health benefits.

Despite the many positives of juicing, some dietitians warn that juices should not be consumed as a replacement for whole fruits and vegetables. Juicing is a process that involves using a machine to extract the liquid and nutrients from fruits and vegetables. The resulting drink contains most of the vitamins, minerals and plant chemicals found in the entire fruit or vegetable. But a big drawback to juices is that they are often high in sugar, which can lead to weight gain and other health issues.

The high-sugar content of juices may be especially dangerous for people with diabetes or other conditions that require a low-sugar diet. Having too much fructose can lead to blood sugar spikes, which can be difficult for some people to manage. In fact, one 12-ounce serving of apple juice contains more sugar than a can of Coca-Cola or Dr. Pepper, according to the American Diabetes Association.

Although juicing is a great way to get more fruits and vegetables into your diet, you should always consume it in moderation. In addition to the sugar content, juicing can also strip you of important fibre that helps slow digestion and regulate blood sugar levels. When you remove the insoluble fibre from a fruit, your body absorbs the sugar quickly, which can cause energy spikes and leave you hungry sooner than eating the whole fruit would have done.

5. It’s More Delicious

Juicing is a great way to get more fruits and vegetables into your diet. It’s also a healthy alternative to drinking soda and pre-bottled juices that are full of sugar. Plus, you can be creative with your juicing by mixing different flavors like strawberries and kale or oranges and carrots. There are also many juicing recipes online that can give you ideas for tasty combinations.

The downside of juicing is that it removes the fiber that is found in whole fruits and vegetables. Fiber is a type of carbohydrate that helps to slow down the body’s absorption of sugar and helps to make us feel full. Juicing also can cause blood sugar spikes, particularly when it’s made with high-sugar fruits or veggies like carrots and beets.

In addition, juicing can also eliminate beneficial bacteria from the fruit and vegetable pulp. The loss of these helpful bacteria can lead to gastrointestinal problems in some people. In addition, a large amount of liquid is lost during the juicing process, which can lead to dehydration.

Overall, there is no definitive evidence that juicing is better than eating whole fruits and vegetables. However, if you’re interested in trying juicing to boost your nutrient intake, be sure to talk with a credentialed dietitian or nutritionist first. A dietitian can help you decide if juicing is right for you and can provide you with some tips on how to safely incorporate it into your diet.

If you’re looking for a fun and delicious way to get your daily servings of fruits and vegetables, try making a green juice with kale, cucumbers, and lemon juice or whip up a strawberry and kale smoothie. Just be sure to use a juicer that’s designed to reduce nutrient loss and drink the juice right away to reap the most benefits.

How to Ensure Compliance in Law Firm Bookkeeping

hands holding us dollar bills - How to Ensure Compliance in Law Firm Bookkeeping

In the legal industry, proficient bookkeeping is not just a compliance requirement—it’s a competitive imperative. Proper accounting enables legal practitioners to make data-driven financial decisions that help them achieve their business goals.

One key pillar of accounting for law firms is keeping client trust accounts separate from firm operating accounts. This specialized aspect of bookkeeping requires segregated recording and regular reconciliations.

Recording Transactions Accurately

Keeping track of your firm’s income and expenses isn’t just a requirement for legal compliance—it’s vital to understanding how well your business is doing on both a daily and long-term basis. Proper record-keeping enables you to make data-driven decisions regarding budgets, staffing, operating costs, revenue, growth opportunities, and more.

Getting the details right is key to ensuring that your firm remains compliant with state bar association rules regarding handling client funds. A single small mistake can result in wasted time, mismatched records, billing complications, or even a compliance violation.

In addition to ensuring compliance with ethical and regulatory obligations, law firms also face unique accounting challenges, including managing interest on lawyers’ trust accounts (IOLTA). This requires maintaining separate IOLTA trust bank accounts for each client and using an IOLTA-compliant chart of accounts.

Specialized law firm accounting software streamlines the bookkeeping process and facilitates compliance with industry regulations. It’s a great option for small to mid-size firms that want to take the guesswork out of accounting and bookkeeping.

Many people assume that accounting is synonymous with bookkeeping, but these terms are not interchangeable. While both tasks are important, accounting is more comprehensive and involves analyzing the financial data and making strategic management decisions that ensure compliance and maximize profit.

Accurate financial records, like those made by thebottom-line.com, enable you to track your firm’s revenue and expenses in real-time, enabling you to identify missed income opportunities and make informed decisions about future growth. For example, many law firms track billable and contingent fees, but without an accurate picture of these amounts, you might miss potential billing opportunities or be unable to effectively forecast future revenues.

Whether you use an all-in-one solution that integrates with practice management tools or separate software programs for each task, modern technology makes law firm bookkeeping easier than ever. In addition to automating repetitive tasks, specialized software allows you to enter time entries that are tied to specific projects, clients, matters, or cases. This information can then be used to generate reports and create a more complete picture of your firm’s profitability.

The complexities of legal bookkeeping make it difficult to keep up with daily operations, and mistakes are easy to make when they’re not handled in a timely manner. For a comprehensive approach to accounting and compliance, invest in specialized law firm bookkeeping software or hire an experienced professional bookkeeper to handle your day-to-day transactions.

Reconciling Bank Accounts Regularly

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Whether it’s through human error or simply neglect, small mistakes in legal accounting can have serious consequences. A misplaced decimal point, for example, can lead to inaccurate revenue reporting or missing tax deductions. Similarly, it’s important to reconcile bank accounts regularly to ensure accurate data. This step, which is easily done through legal software or a bookkeeping service, compares your firm’s perceived balance with the bank’s record and documents any discrepancies. This practice is especially important for client trust accounts, as it allows your firm to ensure that funds are being tracked and accounted for correctly.

Keeping your firm’s finances in check is crucial to law firm compliance, as well as to identifying potential areas for growth. By properly accounting for incoming revenues and outgoing expenses, you can know exactly what’s coming in and going out within a given period and make data-driven decisions accordingly. This can help prevent missing revenue due to billable hours not being recorded, as well as uncover any missed tax deduction opportunities.

One of the most common errors in legal bookkeeping is not separating out business and personal expenses, as well as ensuring that client trust accounts are properly tracked. It’s essential that your law firm has separate bank accounts for business and client-related activities, and that the IOLTA (Interest on Lawyer Trust Account) account is monitored closely to prevent commingling of funds. Your firm should also set up individual client trust ledgers for each matter, so that you can clearly track each transaction and see what is being deposited, paid out, and remaining.

It’s important to choose your accounting method early and stick with it, as it can have a huge impact on how you record incoming and outgoing revenue. Your choice will affect your cash flow, how you file taxes, and more. A good bookkeeper will be able to advise you on which method is best for your firm.

Accounting for a law firm can be a time-consuming process, but it’s an indispensable tool for ensuring compliance and empowering your firm to succeed. By embracing consistent bookkeeping practices and routinely reviewing financial records, your law firm can identify growth prospects, and make strategic decisions for long-term success.

Creating Accounts That Reflect Unbilled Services

Using an effective accounting process is essential for a law firm. Not only does it allow you to track incoming revenue and manage expenses, but it also provides valuable insights that can help you pinpoint areas of the business that need more attention for growth. It also allows you to avoid revenue loss due to missed billable hours or overlooked tax deductions.

One key aspect of accounting for law firms is the use of IOLTA or trust accounts, which are separate bank accounts that hold client retainers and settlement funds. It’s important to maintain accurate records of these funds so that you can ensure compliance with ethical regulations and prevent mishandling of client funds. In addition, you should periodically reconcile these accounts to ensure there are no discrepancies.

Another crucial aspect of accounting for law firms is establishing an accurate legal chart of accounts, which serves as the framework for where to record each transaction. The chart of accounts should include accounts for each type of income, expense, and liability and must be organized in a way that makes it easy to find specific information. This helps you to follow accounting standards and guidelines, ensures transparency to stakeholders, and supports internal controls.

Lastly, it’s essential to have a strong workflow that allows you to efficiently bill clients. Having software like Clio Manage that can automate the process of creating and sending invoices will save you valuable time, so you can focus more on what matters most to your clients and your business.

Using the best bookkeeping software for attorneys is essential for maintaining accurate records and ensuring compliance with regulatory guidelines. With a legal-specific bookkeeping service, you can rest assured that your law firm’s financial records will be kept in good condition, allowing you to accurately identify potential growth opportunities and make informed strategic decisions. In addition, hiring a professional bookkeeping service can be more cost-effective than managing bookkeeping tasks in-house and can provide many benefits, including access to experienced, law firm-specific bookkeepers, faster turnaround times, etc. Investing in the right bookkeeping and accounting services can be the difference between meeting your business goals and falling short.

Having Robust Internal Controls

Accounting for law firms is complex and requires meticulous record-keeping and accurate financial tracking. These processes help law firms uphold ethical standards, make sound financial decisions, and grow to their full potential. Without the proper framework in place, however, legal and financial accounting can be prone to mishaps and costly mistakes. Fortunately, there are simple strategies that can be implemented to ensure law firm compliance and accuracy, preventing inefficiencies and maximizing revenue potential.

In order to maintain a robust accounting system, law firms must adhere to established best practices and have an efficient bookkeeping process. This begins with setting up a comprehensive chart of accounts that accurately reflects the firm’s organizational structure and financial activities. It’s also crucial that bank accounts be reconciled regularly to identify discrepancies and prevent erroneous transactions. Finally, establishing internal controls such as segregation of duties and dual authorization for financial transactions reduces the risk of fraud and mismanagement of assets.

Law firms must also keep their accounts receivable organized to maintain accurate records of incurred costs and income for each matter. It’s a good idea to use accounting software that offers features that include separate trust and operating account ledgers, as well as general ledgers. These tools will be able to reconcile all of your accounts automatically and generate financial reports that are easy to understand.

Lastly, it’s important for law firms to implement double-entry accounting, or double-bookkeeping. This means that each financial transaction must be recorded in both the firm’s account and the client’s account, and that the total debits recorded must match the total credits recorded. This method of recording is essential for maintaining compliance with legal regulations regarding IOLTA (Interest on Lawyer Trust Accounts), which require that client funds be kept separate from the firm’s finances.

The best way to ensure your law firm is keeping up with its accounting and bookkeeping requirements is to partner with an experienced legal accountant or financial team. These individuals can guide you through the intricacies of legal accounting, ensuring that all aspects of your practice are compliant and accurate. They can also help you to optimize your firm’s profitability by identifying profitable areas of your business and pinpointing opportunities for growth.

Where Can You Find a Great Pub Atmosphere? Discover Where

bars in an urban town - Where Can You Find a Great Pub Atmosphere? Discover Where

There are plenty of factors that go into a great pub atmosphere. Some say it is all about the selection of drinks and the food.

Others believe that the cleanliness and organisation of the bar is crucial. Offering alcohol-free mocktails is another way to include a wider variety of customers.


A great pub atmosphere can be created through a variety of methods. This can include seating arrangements, fascinating colour schemes, a welcoming layout and so on. This is important for a pub as it can subconsciously make customers feel welcome and comfortable. It can also help to create a unique identity for the pub which can attract and impress customers.

A pub is a place to meet up with friends, socialise and spend time together, so a warm and welcoming atmosphere is vital. A few ways a pub can create an inviting environment include using lighting to suit different areas, adding candles, having dim lighting and much more. This will help to create a relaxing and cosy atmosphere for customers and make them want to stay.

Another way to create a great atmosphere in a pub is by adding interesting artwork and sculptures. Creating a theme that is not seen in other pubs will also make it stand out and seem more appealing to customers. Finally, it is important to keep the pub clean and tidy at all times. This can be done by regularly cleaning the tables and bar surfaces, making sure there is plenty of space to move around and ensuring the pub is well ventilated. It is also important to avoid using loud music which can be off putting to many customers and ensure fruit flies are not present as this is off putting for most people.

Lastly, it is important to offer a range of drinks which will appeal to customers. This can include alcoholic and non-alcoholic beverages as well as food. Having a wide variety of drinks will allow customers to find something they enjoy and will also help to create a lively atmosphere in the pub.


Most people will agree that excellent food and a great selection of drinks are important for a pub. However, there is also another key factor that can determine whether or not a pub will be popular: the atmosphere. A good atmosphere will make a pub feel welcoming and inviting, which can help to attract customers and encourage them to return. There are a number of things that can contribute to a pub’s atmosphere, including the type of music played, lighting, and furniture.

While pubs can offer both sit-down meals and bars, the food served at a pub will typically lean more towards traditional dishes that have stood the test of time rather than new trends. Bars, on the other hand, may focus more on quick and easy snacks that can be enjoyed with drinks.

A great pub will have a friendly and varied crowd, and will be clean and well-maintained. In addition, it will have a good variety of seating arrangements, and warm lighting that creates an inviting atmosphere.

A good atmosphere will have a cozy and welcoming feel, and the owners will be proud to show off their pub to their guests. The staff will be happy to answer any questions that their guests might have, and will be able to recommend drinks or food items that they might enjoy. In addition, the staff will be able to recommend special events that are happening in the area. These can include quiz nights, darts, and other social activities that are popular with pub-goers.


The drinks served at the pub are important for creating a great atmosphere. Pubs should offer a variety of different beers, wines and cocktails. The selection of drinks should be updated regularly to ensure that customers always have something new to try. The drinks offered at the pub should also be reasonably priced.

Many pubs also serve non-alcoholic beverages, which can be great for designated drivers and pregnant women. In addition, many pubs offer mocktails, which are non-alcoholic versions of popular cocktails. This is a great way to attract a new audience and provide an alternative to alcohol for those that do not enjoy drinking.

It is important that the drinks served at a pub are of high quality. The bartenders should be knowledgeable about the ingredients in the drinks and should be able to answer any questions that may arise.

In addition, the bartenders should be friendly and attentive to customers. They should be able to answer any questions that the customers may have and they should be able to make recommendations. In addition, the bartenders should have a sense of humor and they should be able to create a fun atmosphere in the pub, or, for reference, they should be akin to the great staff at The Dolly Blue Bar in Backbarrow,

Pubs are a great place to hang out with friends and colleagues. They often have a laid back and relaxed atmosphere. They are usually open until midnight and they can be a great place to start or end your night. Many pubs also have food available. Some even have live music. The music in a pub should be pleasant and not too loud. This is because people go to the pub to chat with their friends and they do not want to have to shout over the music.


bar counter with drinks at the back - Where Can You Find a Great Pub Atmosphere? Discover Where

A great pub atmosphere can be hard to pin down, but there are a number of things that help to make it happen. The decor, music, seating and lighting are all important, and even the smallest details can contribute to the overall ambiance. Harsh lighting is a big no-no for bars, as it can create a cold and clinical environment, while more atmospheric lighting options like fairy lights, candles or table lamps can make people feel welcome and relaxed.

Friendly staff is also a crucial factor in creating a good atmosphere, with a smile on the face and a sense of humour helping to put patrons at ease. And a clean and tidy establishment is another must – nobody wants to eat or drink in a dirty bar!

In addition, providing customers with a range of entertainment and activities can be a great way to foster a fun atmosphere. Quiz nights, live music performances, karaoke and themed parties can all be excellent ways to bring people together and create a lively buzz in your bar. Providing a wide selection of drinks is also essential, as this can help to create a sense of excitement and encourage people to try new things. Including alcohol-free options on your menu can also help to expand your customer base and appeal to people who don’t drink.

A cosy and comfortable seating area is also important for a good atmosphere, with plenty of seats and tables available to ensure everyone can find somewhere to sit and relax. A warm and welcoming scent can also make a difference, as can fresh flowers or other decor elements that add character and help to set the mood.

It’s not easy to create a great pub atmosphere, but it can be done by paying attention to the little things and taking steps to improve customer satisfaction. Getting the music right, ensuring there’s plenty of seating and space for customers to move around, adjusting the lighting to suit different areas of the venue at different times of day – it all helps to create a memorable pub experience that keeps people coming back time and again.

Step-by-Step Guide to Crafting Brand Emails

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Email branding is a great way to build trust with your subscribers and make them feel like they can rely on your company. However, email content needs to be consistent and professional in order to make a positive impact on readers.

This means using a conversational tone, clear subject line, and high-quality visual elements. It also means including a strong call-to-action and providing important contact information in your email signature.

Know Your Audience

When a company develops new products or services or creates a campaign, it usually takes steps to research the audience they’re trying to reach. That’s because it’s important to understand the people who use and purchase your products or services so that you can create content that resonates with them.

This means knowing your target audience’s demographics (such as age, gender, education level and employment status) and their interests. It also means understanding their pain points, such as a desire to connect with other consumers or a need for a product that solves a problem. It’s also useful to know their values and what drives them. For example, if your audience is comprised of fans of a particular entertainment genre, it’s likely that they are members of subcultures.

This knowledge can help you to better reach your audience by using the exact words that they use to describe their problems. This is one of the most effective ways to build trust and connection with a consumer, which can lead to conversions and customer loyalty. You can find this information in your customers’ own words by using tactics such as surveys, direct feedback and focus groups.

Create a Business Email Address

Email is a crucial mode of communication for businesses. It establishes credibility, professionalism and provides a reliable record of communication. It also helps to build trust with customers and partners. With a business email address, recipients can be confident that they’re communicating with a legitimate source and are receiving high-quality content from an established brand.

Creating a business email account is easy. You can register a domain or use an email service provider, such as Google Workspace (formerly G Suite), which offers business-class email with the familiar Gmail interface and apps. Typically, you’ll be prompted to create a username that will appear before the @ sign and a password to create an email account. Some providers also allow you to create a group email account for teams or departments, making it easier to manage and organize communication.

A good business email format is one that includes your first and last name, limits punctuation, and does not include numbers or hyphens. This will make it easy for people to pronounce and understand. It’s also an effective way to identify who is sending emails and helps to avoid confusion if there are multiple employees with the same name.

Design Your Email

Email design is one of the most important components in your branding campaign. Using an attractive, on-brand template can help you capture readers’ attention and keep them engaged throughout your message.

Incorporate your brand’s visual identity into your email template design by using colors, logo, fonts and other elements that align with your visual style guide. It’s also important to ensure that your emails are responsive and can be read on different devices and screen sizes.

For the most effective email design, create a layout that encourages your reader to keep scrolling and take action. Use a single-column or inverted layout to make it easy for people to scan your email and find what they’re looking for. Use minimal text and opt for readable fonts that are compatible with most devices. Make sure to include descriptive alt text for your images, as well as a plain text version of your call-to-action button for users with visual impairments or accessibility settings enabled in their email client.

A well-designed email will help you stand out from the competition and build trust with your audience. Using personalization like a subscriber’s name can further add to this sense of engagement, as it makes them feel as though you have their best interest in mind and that your message is a direct reflection of your company culture and values, allowing yourself to further craft your emails just like big brands.

Create a Compelling Subject Line

A catchy subject line is crucial to enticing recipients to open your email and engage with its content. It’s the first thing they see and is often the deciding factor in whether or not your email will be read.

Experts recommend keeping your subject lines short and simple—anything past 50 characters can be cut off on mobile devices and might get lost in the clutter. The subject line should also give readers a clear idea of what to expect from your email—clarity outperforms cleverness every time.

Use FOMO (fear of missing out) and scarcity to encourage immediate action from your audience. For example, using phrases like “24-hour flash sale” and “Only 3 items left!” can create a sense of urgency and help drive engagement.

If you’re reaching out to a late-stage lead who’s gone dark, use this subject line to help them picture their goals and the impact of your service or product on their business. This will show you understand their pain points and are committed to providing them with solutions that are tailored to their needs. This will increase the likelihood that they’ll take a meeting with you to discuss their specific goals and how your solution could help them achieve them.

Include a Strong Call-to-Action

A strong call-to-action is the key to driving engagement and converting subscribers into customers. In email, a CTA can be a button or a link that encourages your audience to take an immediate action—be it visiting your website, buying a product, or signing up for a newsletter.

Effective email CTAs are clear and simple, with compelling design elements. They also evoke the right emotion, such as urgency or anticipation. This is why it’s important to include a call-to-action in your emails that is relevant to your audience and what your brand stands for.

For example, if your brand is in the food business, you can create a “Get Your 10% Discount” call-to-action to prompt readers to take action immediately and enjoy your product offering. The use of a strong, eye-catching color and direct call-to-action text is also a good way to grab the attention of your audience. However, it is important not to add too many calls-to-actions as this may confuse your audience and lead to them clicking on irrelevant links. Instead, try to stick to one clear and strong CTA and place it in a prominent location where your reader can easily find it.

Use Visual Elements

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Regardless of the value of your content, recipients will remember an email if it features a striking visual element. This is because these visual stimuli stay in the mind longer than text alone. Emails with impressive visual elements are also more memorable than those without them, resulting in higher brand recognition and conversions.

Emails that use color schemes and font styles that align with their branding evoke trust, making them instantly recognizable in a crowded inbox. In addition, consistency fosters brand loyalty and strengthens customer relationships. For example, Airbnb uses a consistent color palette of warm colors to create a sense of adventure and wanderlust in their emails.

High-quality visuals, custom graphics, and videos are another way to make emails more visually appealing. However, it’s important to make sure that these visuals are consistent with the overall design and messaging of the email.

For example, Airbnb uses a hero image of a travel destination to reinforce their message of unique travel experiences. Similarly, Dropbox utilizes clean designs and relatable imagery in their emails to communicate simplicity and ease of use. Moreover, effective use of visual hierarchy helps to guide the eye scan pattern and draw attention to key call-to-actions.

Maintain Consistency in Tone and Style

Branding emails is an excellent way to engage audiences and strengthen your personal brand identity. However, email branding must be consistent to be effective. Otherwise, your audience will become confused and distrustful of your brand.

First, it’s important to understand your writing style and tone. Do you lean more toward formal language or casual and conversational? Once you’ve identified your writing style, stick with it. This will ensure that your emails are consistent and help you build your writer’s voice.

In addition, it’s important to be consistent in your messaging and visual design. For example, if you have a particular color palette, use it consistently in your email branding. This will help your audience recognize your brand and make it easier for them to navigate their inboxes. It’s also important to use the same fonts throughout your emails. Using too many different fonts can be distracting and difficult to read.

Finally, make sure to maintain consistency in your tone and style across all of your marketing materials, including your website and social media accounts. This will create a consistent experience for your audience and increase your credibility as a brand.

How Chiropractic Adjustments Improve Mobility

woman having a massage with massage stones - How Chiropractic Adjustments Improve Mobility

Chiropractic adjustment involves manual application of a controlled force into joints that have become hypomobile (limited in movement) as a result of tissue injury. This type of injury can occur from one traumatic event or can result from repetitive stresses on the body.

Chiropractors can improve mobility through spinal manipulation and other therapeutic techniques. They also promote healthy movement patterns.

Increased Range of Motion

Having good range of motion is important for moving your body fluidly and without pain. It improves joint health, supports muscle strength, and reduces the risk of injury. When the spine and joints are misaligned, however, it can lead to restricted mobility and chronic pain. This is where chiropractic comes in. By realigning the spine and improving function, chiropractic treatments can relieve pain, increase range of motion, and boost overall health.

Chiropractors use a manual adjustment technique to apply precise force to specific spinal and joint areas. This helps correct misalignments, alleviates pressure on nerves, and enhances communication between the brain and body. It also promotes proper blood flow, decreases inflammation, and enhances natural healing.

As a result, chiropractors have helped many patients enjoy greater mobility. This allows them to work, play sports, and engage in recreational activities more easily, reducing the physical strain of daily life. It can also help prevent age-related discomforts and improve quality of life.

In addition to chiropractic adjustments, chiropractors often employ a variety of other treatment techniques to support spinal and joint health. These include soft tissue therapy, therapeutic exercises, and joint bracing and taping (Kinesio tape). Combined with adjustments, these methods can promote better flexibility, posture, and range of motion. They can also ease pain from arthritis, allowing you to move your body more freely.

Your spine is more than just a structural marvel—it’s the main thoroughfare of your nervous system. Chiropractors aim to keep this highway clear of disruptions and facilitating improved nervous system function, which in turn leads to enhanced bodily functions and vitality.

This holistic approach to health is particularly useful for elderly individuals, who often experience limited mobility. It can help them move more freely, reduce pain from arthritis or other conditions, and increase their quality of life. In addition, chiropractors can help minimize the risks of falls and injuries by addressing balance issues with spinal adjustments, balance exercises, and recommendations for assistive devices.

Reduced Nerve Pressure

If a spinal bone becomes misaligned, known as a vertebrae subluxation, it puts pressure on the nerves that run through that particular area of the spine. This pressure can cause pain, inflammation, and other issues with the nervous system. Chiropractic adjustments help alleviate this pressure, restoring movement and improving nervous system function.

The nervous system is a vital part of the body, controlling and coordinating all of the functions throughout the entire body. When a nerve is under stress or pinched, it cannot properly send information to the rest of the body, which can lead to a host of problems, including reduced mobility. Chiropractic care can help reduce this tension by adjusting the spinal bones and allowing the nervous system to communicate more effectively with the rest of the body.

Chiropractors use different adjustment techniques, based on each patient’s needs. Some of these include Gonstead, Diversified, Thompson, and the Activator technique. Each of these approaches involves applying a high velocity, low-amplitude controlled force to the problem areas of the spine. The result is improved spinal motion, decreased muscle spasm, and joint inflammation.

When you come to see your chiropractor, he or she will take into account the location and severity of your symptoms, along with a thorough physical examination and X-rays. This allows your chiropractor to get a complete picture of the issue and formulate a plan that will restore your mobility and health over time.

In addition to manual adjustments, your chiropractor may also recommend specific stretching and strengthening exercises, as well as dietary and lifestyle suggestions. Incorporating these recommendations into your daily routine will support the healing process and improve long-term results.

Often, the most effective way to restore mobility is through targeted soft tissue therapy. This technique helps to relax tight muscles, relieve spasms, and release tension in the connective tissue that surrounds the muscles (fascia). This treatment is especially helpful for athletes who rely on their bodies for physical performance and athletic success, as it can greatly improve both comfort and range of motion.

Lastly, the body has its own natural painkillers that are released when under stress or in pain. These biochemicals, called endorphins, can boost your mood and reduce the sensation of pain by altering the brain’s perception of it. Regular chiropractic treatments can help encourage the body to produce more of these chemicals, reducing the negative effects of chronic stress and improving your overall quality of life.

Increased Flexibility

woman lying on a yoga mat - How Chiropractic Adjustments Improve Mobility

Flexibility is important to be able to move your spine and limbs in a wide range of positions. It is also important for good posture, preventing injuries, and performing physical activity. Chiropractors, especially skilled ones, akin to the Lincoln chiropractors, improve flexibility by correcting spinal alignment and reducing inflammation. This allows the muscles and tendons to stretch more fully. They may also help you with exercises and wellness techniques that you can incorporate into your daily routine to increase your flexibility.

Chiropractic adjustments and massage work to relieve tension in your joints and muscles. They can also help to re-establish the movement of any fixated bones in your spine (known as subluxations). This will gently break up adhesions and reduce degeneration, improving flexibility. Your chiropractor will use a variety of methods to adjust your spinal and non-spinal joints, including grade 1 to 4 mobilizations. They will often focus on the neck, back, hips, knees, and wrists.

If you spend a lot of time sitting, it can be easy to lose your flexibility. This can cause pain, discomfort, and even lead to injury. Getting regular chiropractic adjustments and making some lifestyle changes can help you regain your flexibility.

Having a wide range of motion is essential for all aspects of your life. Whether it’s reaching for something on a high shelf or running a marathon, having the flexibility to do your job and play sports is important. Chiropractic care can help to restore the full range of movement to any joint or area in your body.

Regular chiropractic adjustments can improve your flexibility and posture, but they’re also a great way to reduce stress and boost your immune system. This is because proper spinal alignment can promote healthy blood flow and nerve communication, boosting your immune response to illness. This is why you should make chiropractic a regular part of your healthcare routine! To learn more about how chiropractic can improve your mobility, contact us today. We’re ready to help you live your best life!

Increased Strength

Whether you’ve been in an accident or have experienced significant trauma, chiropractic adjustments improve motion in joints that have lost their normal movement. This optimizes joint function and decreases inflammation, allowing muscles to move the joints more freely without pain. This holistic approach is especially effective for preserving mobility in weight-bearing joints such as knees and hips.

Athletes who regularly receive spinal manipulation benefit from better joint function, improved flexibility and increased strength. This is because regular chiropractic care helps correct muscular imbalances that may lead to injuries, such as shoulder pain and back problems. By keeping the body healthy, athletes are able to train harder and recover faster.

As a result, they can achieve their fitness goals and maintain a higher level of performance throughout their life.

During spinal manipulation, chiropractors apply controlled force to the vertebrae that are misaligned, known as subluxations. This restores proper spinal alignment and improves nerve function. When the nervous system is functioning properly, it can direct muscle function more effectively, allowing you to have better balance and stability, which in turn, improves overall athletic performance.

Spinal adjustments can also correct nerve supply to the digestive organs, which in turn promotes healthier digestion and nutrient absorption. This can improve an athlete’s recovery process and help them absorb more energy from the foods they eat.

Regular chiropractic adjustments can even improve your immune system, which in turn can lower inflammation. Lower levels of inflammatory substances like cytokines can allow you to train harder and reduce the amount of time you need to recover from injuries.

Michael is an avid CrossFitter who suffers from shoulder pain and restricted range of motion. He started receiving regular chiropractic care to address musculoskeletal imbalances and optimize his health and performance. As a result of his consistent treatment, he was able to reduce his shoulder pain and enhance his mobility, enabling him to perform at a higher level on the gym floor. He also noticed that his muscles are much more stable and he can move his arms more freely. As a result, his serves and spikes are more powerful, giving him a competitive edge on the court.

Essential And Vital Plumbing Knowledge Shared

red handle stainless steel pliers on wooden table - Essential And Vital Plumbing Knowledge Shared

As professionals who respond to plumbing emergencies, we often see homeowners who could have prevented some of the worst damage by having a basic understanding of their plumbing system. This knowledge can help anyone save time, money and frustration with a few key plumbing tips.

Your home’s plumbing network includes vital components that deliver clean water and remove waste, safeguarding your comfort and investment. Learn the basics to keep your household running smoothly.

What is Plumbing?

Plumbing is the network of pipes and fixtures that transports water in a building or structure. This includes the distribution of fresh, clean drinking water and the removal of wastes. It also involves the design and layout of these networks, as well as the installation and repair of fixtures and appliances. Plumbers, i.e the Bakersfield plumbers, use a variety of tools to perform their job, from hand-held tools such as pipe wrenches and tape to more specialized tools like flaring pliers, hydraulic pressing machines and soldering torches.

The most important part of a plumbing system is the pipes that carry water in and out of buildings. These are usually made of copper, steel or PVC (polyvinyl chloride). They’re often hidden behind walls and in basements, but when they’re leaking or blocked, it can cause serious damage to your property.

Valves are another essential element of a plumbing system, responsible for controlling water flow. These include shut-off valves, pressure-reducing valves and sewage backflow preventers. These are primarily found in toilets and faucets, but they can be found throughout the house. Regular maintenance and repairs of these systems is vital to ensuring that they function properly.

A plumbing system also contains vents, which are responsible for preventing sewer gases from entering living spaces. These are typically located near drainpipes and extend outdoors. Without the proper ventilation, these gases can build up inside a home or business and lead to health problems. This is why it’s important to have a working venting system in your plumbing. It’s also important to recognize signs that it’s time to call a plumber, such as leaky pipes and foul odors. By taking proactive steps, you can avoid more expensive plumbing repairs in the future.

What is Water?

Water is a clear, tasteless, odorless chemical substance that covers more than 70% of Earth’s surface and is the main component of living organisms. Water is essential for human and animal life processes including hydration, temperature regulation, the transport of nutrients, digestion and many other vital body functions. It is the basis of the hydrological cycle that brings about natural ecosystems and regulates climate.

Water exists in three different states – as a solid (ice) at North and South Poles; as a liquid in rivers, lakes and oceans; and as a gas (water vapour) in the atmosphere. It is also found underground and within plants and animals.

The atomic structure of water is unique in that it has two hydrogen atoms bonded to one oxygen atom. This gives water a polar nature, which means the molecules have partial negative and positive charges and are attracted to each other. The polarity of water allows it to separate solute molecules from non-polar ones and explains why water is able to dissolve a wide variety of materials.

This polarity is also responsible for water’s unique properties such as its high surface tension, which causes it to clump together into drops rather than spreading out like a thin film. This surface tension is what makes capillary action possible, which enables water and its dissolved substances to move through the roots of a plant or through the tiny blood vessels in our bodies.

Water is also a good heat conductor, which helps moderate the global climate by storing the sun’s heat in the cold season and releasing it in the warm season. It is this property that led to the development of steam engines, which powered industrial revolutions.

What is Drain Cleaning?

golden bolts on table - Essential And Vital Plumbing Knowledge Shared

Drain cleaning is the process of removing any obstructions that prevent proper water flow from your home’s plumbing fixtures. This is important because blocked and clogged drains can cause major plumbing problems and lead to expensive repairs. By making drain cleaning a part of your routine, you can ensure that your home’s plumbing works properly at all times.

There are many things that can clog or block your drains, including food scraps, hair, soap scum, grease, toothpaste, shower and bathroom products, coffee grounds, dirt, and other debris. These items can put additional strain on your drain pipes and lead to leaks, corrosion, and even pipe bursts. By regularly cleaning your drains, you can reduce the risk of these issues and extend the lifespan of your plumbing fixtures.

One of the most common ways to unblock a drain is by using liquid drain cleaners. However, this method is not recommended as it can damage your pipes and create toxic fumes in your home. In addition, chemical drain cleaners can be harmful to the environment and pets. When rinsed down the drain, they can travel to the sewage system and enter rivers, lakes, and oceans where they can kill fish and disrupt the natural balance of aquatic ecosystems.

For a safer and more environmentally friendly solution to clogged drains, try an enzyme-based drain cleaner. These products use bacteria that are specifically designed to eat away at organic materials found in drain blockages, including thick hair, grease, and food residues. These products work without adding harmful chemicals to your home’s water supply and can even help restore the health of older, damaged drain pipes. Unlike caustic chemical drain cleaners, these environmentally-friendly drain cleaners are safe for children and pets to use.

What is Leak Detection?

Leak detection refers to the use of sensors and equipment specifically designed for monitoring water hazards, fluids and other substances transported through pipes. These devices can detect a leak and alert the appropriate personnel so that the leak can be repaired as soon as possible. In industrial settings, leak detection is important for minimizing the loss of product or resources due to leaks.

Pipe leaks create high-frequency sounds, such as whooshing or splashing that can be picked up by specialized audio listening devices. The sounds are then transmitted to a technician who can pinpoint the exact location of the leak. These systems are able to find leaks in pressurized pipes and other hard-to-reach areas.

In addition to acoustic leak detection, there are other advanced methods for finding plumbing leaks. For example, a ground-penetrating radar system is capable of picking up vibrations from underground plumbing systems and identifying their locations with accuracy. Another method, called a leak noise correlator, uses a sophisticated computer to analyze the frequency of sound waves emitted by a pipe. The results are then compared with mathematical algorithms, which help determine the location of the leak in question.

Homeowners can also use a variety of simple tools to test for leaks. For example, by turning off all faucets and running appliances over a period of several hours, they can see if their water meter continues to move. This is a sign that there is a hidden leak somewhere in the house.

Leaks can cause serious damage, so homeowners should always be on the lookout for any warning signs. If you notice unexplained wet spots around your property, high water bills, or mold and mildew growth, it’s time to call a plumber.

What is Water Heater Repair?

From fixing leaking faucets to unclogging drains, gaining plumbing skills can make you more self-sufficient around the house. This is especially important when it comes to managing your home water heater. Knowing how to properly light your pilot light can save you a few dollars in gas costs each month, while a basic understanding of water heater safety can help keep everyone in the household safe when working on or near it.

Other common problems that can be repaired with basic plumbing knowledge include the dip tube, which transfers cold water back down to the top of the tank so it can be reheated. When this tube cracks or breaks, it causes cool water to mix with the hot, lowering overall water temperature. A Carter professional plumber can assist with repairing this problem.

It’s also important to know where your home’s main water shut-off valve is located. In the event of a major leak or flood, turning off the water supply right away can stop additional damage until a plumber arrives. These valves can usually be found in your garage, crawlspace, basement, or by the water heater itself.

Proven Strategies to Reduce Travel Costs for Aid Workers

determined smiling businessman with laptop on street - Proven Strategies to Reduce Travel Costs for Aid Workers

Implement an automated travel and expense management tool

The travel expense management process is a huge operational burden for finance teams and employees alike. It takes a lot of time and effort to manually check & verify expense submissions, send timely filing reminders and clarify policies & processes with employees. This often leads to costly inefficiencies, including delayed reimbursements and missed opportunities to improve policy and address unusual spending trends.

A fully automated travel and expense management tool can help your team streamline these processes, resulting in cost savings and increased compliance and accountability. These tools automate the entire expense management process end-to-end, from reporting and submitting expenses to processing payments and providing BI insights. They can also integrate with your accounting or ERP system to automatically sync transaction data, giving you a real-time view of travel spending and expenses across departments.

Depending on your organization’s needs, there are many different travel and expense management solutions available. However, you should make sure to choose a solution that offers a wide range of features. Moreover, it should be easy to use and offer high adoption rates among your employees. Having a mobile-integrated solution with Optical Character Recognition (OCR) technology can be very helpful, as it allows employees to upload receipt photos and extract their details digitally. It can also be a good idea to implement a mobile-optimized website and an app that allow your employees to file expenses from anywhere.

When selecting a travel and expense management software, it is important to ensure that it includes an embedded travel policy engine. This will enforce your company’s expense policies and flag any out-of-policy spend. Additionally, it should also provide a feature that automatically itemizes expenses and categorizes them. This will save your finance team a significant amount of time and will help them ensure that all costs are reimbursed in a timely manner.

SAP Concur is an all-in-one travel and expense management solution that offers best-in-class features, a seamless approval flow and impeccable 24*7 customer support. It is a popular choice for mid-sized to large businesses with frequent travelers, government and non-profit organizations that have strict travel rules and regulations, as well as universities.

Automate your approval workflows

In the business world, approval processes are commonplace. Whether you’re booking travel for yourself or someone else, submitting a time off request, purchasing equipment for your team, or even hiring a new employee—there are countless tasks that require an approved signature before they can be completed. Unfortunately, these processes are often inefficient and prone to errors, which results in lengthy delays and costly mistakes that impact productivity and profitability.

Using workflow software to automate your approvals can eliminate bottlenecks and streamline the process. By reducing manual steps, you can make sure that the correct people are involved at each stage and that the necessary paperwork is filed correctly. In addition, automation can help reduce the number of miscommunications that occur during the approvals process by clearly defining each step and providing transparency to your entire team.

The first step in implementing an automated approval workflow is to choose a program that allows you to create a custom workflow template for each of your content types. Kissflow Workflow is one such tool that lets you define parameters for each submission and includes features such as custom fields, auto-population, tables, and more. The program also allows you to specify which users should receive an alert when a submission is ready for approval.

Once you’ve created your workflow template, you can start building out the specifics of each step. This means identifying who will be responsible for reviewing and approving each submission, setting deadlines, and ensuring that the submission follows your organization’s guidelines. It’s also important to include a step that defines the authority of the approver, which may be as simple as assigning an individual or as complex as a hierarchy.

Finally, you’ll want to set up a sequence that uses the Create an approval (v2) action to initiate a flow that sends out an approval request once a specific criteria is met. For example, you can use this to automatically send a travel itinerary to your managers when it’s booked for an amount that exceeds your company’s travel policy. You can also set a long running approval flow to ensure that all responses are captured and processed, even after the original flow run has expired.

Incentivize your employees to spend less on trips

aerial photo of people riding in truck - Proven Strategies to Reduce Travel Costs for Aid Workers

Travel and lodging costs are on the rise for most companies, making it more important than ever to incentivize business travelers to spend less. While it’s not feasible to make every trip free for employees, there are many other strategies that can help. Here are a few:

1. Offer a cash bonus for spending less than their travel budget. This is one of the most common ways to incentivize employees to spend less on their trips. This is especially effective when it’s tied to airfares, as it can motivate employees to book lower-priced flights or to book hotels that are slightly cheaper than their original choice.

2. Give them more room in their budget for meal reimbursement. Providing employees with more room in their expense allowances to cover meals on their business trips can reduce overall expenses without affecting their quality of travel experience. Providing clear guidelines for what is and isn’t eligible for meal reimbursement can also help keep indirect travel costs in check.

3. Encourage them to stay longer on their business trips. Staying longer on a business trip can significantly reduce your travel costs, especially if you take advantage of discounted airfares and hotel rates that are available when traveling during the off-season. It can also allow your team to give expensive, peak holiday meetings a miss.

4. Encourage them to travel by train. Trains can be a great way to cut down on expenses while reducing carbon emissions. Consider providing your employees with train tickets or a discount on car rental to encourage them to choose this option for their next business trip.

In addition to these tips, you should be engaging your employees in conversations about the reasons behind corporate travel policies and encouraging them to adhere to them. This will help make them more receptive to incentives that can increase their compliance and ultimately save the company money. Incentives like sharing a percentage of savings, rewarding good behavior with vouchers or time off, or even simply adjusting policy terms to accommodate cost-conscious choices are all good ways to do this.

These strategies for reducing travel expenses can be particularly beneficial for non-profit organizations and NGOs, as they often operate on tight budgets. By implementing these cost-saving measures, these organizations can ensure reduced travel costs for aid workers, allowing them to allocate more resources towards their humanitarian efforts and maximize the impact of their work in the field.

Embrace trip batching

With a travel and expense management solution like ITILITE, you can automate your approval workflows, achieve near 100% policy compliance, reward your employees for choosing hotels/flights within budget, and more. One way to cut costs even further is by embracing trip batching, which involves consolidating trips for a specific region. This can help to reduce emissions, save money, and make for a more efficient use of your travelers’ time.

ITILITE can also help you to identify cost leaks, optimize your travel budget, and more.

How to Configure Your SMTP Server for Optimal Deliverability

hands typing on a laptop keyboard - How to Configure Your SMTP Server for Optimal Deliverability

Emails play a crucial role in business and personal communication. Email deliverability is largely dependent on SMTP servers.

Unlike regular servers, SMTP servers are specifically designed to process email transfer protocol data. They are like digital post offices that make sure your messages reach their destination. Choosing the right SMTP server can make or break your delivery rates.

Sender Address

A good SMTP server will ensure that emails are delivered to their intended recipients without any errors or delays. It will also prevent email addresses from being added to spam traps or blacklists, preventing them from being used for unauthorized purposes.

To do so, it will communicate with email clients over an encrypted connection (STARTTLS) using the Secure Sockets Layer (SSL). This helps prevent eavesdropping and man-in-the-middle attacks that could compromise email security.

During a normal SMTP handshake, the server and client exchange information to identify each other and establish a communication link. This includes the hostname of the sending server, the sender address and the email message. Once the required information has been exchanged, the SMTP server will close the connection.

The SMTP protocol uses a series of commands and responses that have a specific meaning. The first command is HELO or EHLO, which signals the start of an SMTP session. DATA is the next, followed by the message content. The SMTP server will reply to each command with either a positive or negative reply code. The server will either accept the message or reject it, depending on its content and other factors.

It’s important to understand these SMTP commands and responses when setting up your own SMTP server or using a third-party SMTP service provider. This will help you troubleshoot issues when sending large volumes of email or when you’re experiencing problems with your email delivery. For example, if you receive a negative reply code, the email may be put in an SMTP queue. This is to allow time for the SMTP server to process and deliver the messages, as well as reduce the load on it.

Domain Name

SMTP is an essential part of email, but understanding it can be confusing. It involves a conversation between two servers to set up a secure path for email delivery, kind of like that meme where the men are yelling across the field to each other “Hey! What’s your name?”

The problem is that if you don’t configure your SMTP server correctly, it can be a pain for recipients to receive your emails. It also affects your deliverability rates.

To avoid this, it’s best to use a service, for instance, SMTPGhost, that can help you maintain your SMTP credentials and sender reputation. This can be done by using Domain Authentication, which requires making certain changes to your DNS settings. The good news is that setting up a domain for email authentication is easy. In fact, your SMTP service provider will provide you with the DNS records that you need to add to your domain.

This is one of the reasons why an SMTP service provider is so important. In addition to helping you set up and maintain your SMTP servers, these services can improve your email deliverability. In particular, they can help you avoid IP reputation problems by letting you use their trusted IP addresses.

However, if you decide to host your own SMTP servers, be sure to understand the challenges that come with managing your own infrastructure. Dedicated SMTP servers can cost a lot of money and require a great deal of technical expertise to manage. Additionally, a dedicated SMTP server may not be the right fit for you if you’re sending a large volume of emails. In that case, you may need to consider a shared SMTP solution.


The SMTP protocol specifies how messages are transferred over the Internet. It’s a communication standard that ensures your emails reach their destination, even if the recipient’s email server is down or blocked for any reason.

Authentication is a security process that allows SMTP servers to verify the identity of an email sender. Typically, a username and password are used to authenticate an email sender before the message is sent. If these credentials are not accepted by the SMTP server, the message will be rejected and an “Authentication Failed” error is generated.

Personal emails can be sent without authentication, but when you’re sending mass emails, such as marketing newsletters or notifications triggered by your recipients’ actions on your web app, it’s essential that you use a secure SMTP protocol with an authentication layer to prevent your messages from getting labeled as spam.

In the past, SMTP did not require authentication and was therefore an open relay, meaning that any email could be sent to any email address. This allowed the spread of spam and worms, which were easily transmitted between email servers. To address this problem, new versions of SMTP were introduced over time, including POP-before-SMTP in 1981, extended SMTP (ESMTP) in 1995, and SMTP authentication in the late 1990s.

To authenticate your SMTP server, your SMTP client must initiate a Transmission Control Protocol (TCP) connection to the recipient’s SMTP server and then pass the LOGIN SASL mechanism that was configured on your account. This tells the SMTP server who you are and allows it to correlate your send request with your Twilio SendGrid account to deploy configured Sender Policy Framework (SPF) and Domain Key Identified Mail (DKIM) signatures.

Message Content

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Email Deliverability is the percentage of emails you send that make it to subscribers’ Primary inboxes. This is a highly dependent factor that can be affected by multiple factors, including your email copy, email frequency, segmentation, and personalization. The quality of your subscriber list is also critical. In addition, email marketing best practices like using proper grammar and formatting, avoiding spam trigger words, and having a good gap between emails can significantly impact your deliverability.

SMTP, or Simple Mail Transfer Protocol, is a set of rules that dictate how emails are sent and received over the Internet. Essentially, SMTP is a conversation between the sending and receiving servers to establish a secure path for the message.

This begins with the SMTP handshake, where the sending server sends a “HELO” or “EHLO” command to identify itself. The recipient server then responds with a “OK” or similar response to confirm the connection. Once this is done, the sending server can then begin transferring the message.

Some businesses run their own SMTP server, which allows them to bypass the email service providers and directly send emails to recipients’ inboxes. This method is known as Direct Send and can be used through specific email programs, but it comes with many drawbacks – not least of which is that running your own SMTP server is complicated. We recommend that you don’t use Direct Send unless absolutely necessary, and instead find an API and SMTP solution that is easy to integrate with your email program.

Server Load

Your SMTP server’s load is an important metric to track, and monitoring it can help you avoid outages and downtime. However, the concept of server load can seem complex, especially if you’re not familiar with how it works. This article dives into the finer points of calculating and understanding server load, offering solutions for managing it.

As email marketers, we’re always looking for ways to improve our deliverability rates. While our copywriters are great at crafting non-spammy, spammy-free emails and our designers excel at creating beautiful HTML email templates that won’t trigger spam traps, we often forget that the backend pillar of deliverability is SMTP.

SMTP is the behind-the-scenes protocol that makes it possible for an email client to send an email from its own server to another email server. It’s different from IMAP, which is the email client’s method of retrieving emails from a mail server (think Gmail and Yahoo).

There are a few ways to set up an SMTP server on your own. You can use a free email service provider, such as Mailtrap, or you can run a local mail server. The latter option requires a large amount of knowledge and maintenance. It also runs the risk of being flagged as a spammer by ISPs and email clients, which can affect your deliverability.

Using a dedicated SMTP service provider eliminates these risks and helps you maintain high email deliverability rates. They’re also equipped to handle increased traffic volumes and work with ISPs to prevent them from being flagged as spam. They can also help you manage your sending limits so that you don’t exceed them and hurt your reputation or your organization’s.

Surprising Psychological Benefits of Owning Teddy Bears

girl sitting beside a teddy bear - Surprising Psychological Benefits of Owning Teddy Bears

Teddy bears are more than just cuddly toys – they’re powerful allies in promoting emotional well-being. These soft companions are often a source of comfort during stressful times, helping to relieve anxiety and fostering a sense of security.

They help to promote relaxation and a sense of calm, reducing stress hormones. Moreover, they can serve as transitional objects in helping individuals cope with change and uncertainty.

Boosts Mood

Whether you’re going through a rough patch or just need some extra comfort, owning a teddy bear offers a sense of security and support that will help you feel better. Cuddling or snuggling with your teddy can trigger the release of oxytocin, which is known as the “love hormone” or “bonding hormone.” This helps to lower your heart rate and blood pressure and reduces anxiety, promoting relaxation. In addition, the soft touch and familiar presence of a teddy can make it easier to fall asleep at night, leading to improved sleep quality.

For kids, owning a teddy can be a source of comfort as they transition from being dependent on their parents to being more independent. During this stage, it’s common for children to feel insecure or nervous about new situations. A teddy can be like a little portable piece of Mom or Dad that they can take everywhere they go. It can also help them get in touch with their emotions by talking through them with the teddy and reassuring it that they’re safe and loved.

For adults, teddy bears can offer a similar emotional boost by serving as a reminder of happier times and encouraging positive thoughts. They can also serve as an empathetic listener, providing comfort and support when needed. In addition, cuddling with a teddy can trigger the release of serotonin and oxytocin, which are both known as “feel-good” hormones that can improve mood.

Reduces Stress

A teddy bear’s comforting presence provides a powerful emotional lift, helping to alleviate stress and anxiety. In fact, research has found that cuddling with a teddy bear reduces cortisol levels, the body’s natural stress hormone. The calming effects of a soft furry friend can be especially helpful for those suffering from symptoms of depression or trauma, such as fear and feelings of loneliness.

The teddy bear’s soothing effect has also been linked to improved self-esteem and increased confidence. Many people feel a greater sense of strength and independence after spending time with a teddy. They can then face life’s challenges with optimism and a sense of security that stems from their deep bond with a trusted companion.

During times of high stress, such as after a natural disaster or in the wake of an act of violence, people turn to teddy bears for help and support. In the aftermath of the Australian bushfires in late 2019 and early 2020, UNICEF provided children with handmade teddy bears that they could keep to help them cope with the trauma.

Teddy bears, examples being ones from Bears4U, have the power to connect with us across all age groups, transcending the societal norms that view adults as odd or immature for engaging in the childish behaviour of snuggling up with a soft toy. Stuffed animals are a great choice for adults who may not be able to have pets due to work or living arrangements. Besides, they’re portable (even our Lifesize teddy bear can fit in your bag) and offer the same hormonal benefits that a pet can provide without the hassle of having to check with your landlord or pay for food or vet bills.

Boosts Self-Esteem

Especially for children, having their favourite teddy bear to cuddle with can boost feelings of self-worth and security. They can develop an emotional bond with their teddy that often lasts a lifetime. They may even talk to their bear and tell it things they would not tell anyone else, as a form of self-therapy.

This sense of attachment and trust can help children to feel less anxious about their daily activities, as well as their emotions. As they grow older, their teddy bear can teach them to find that same sense of comfort within themselves, without needing their parents.

Teddy bears are known as ‘transitional objects’ because they can be used to self soothe and reduce stress in children when their parent is not available. For this reason, many people, including adults, carry their teddy bear around with them to promote a feeling of security and wellbeing.

If your friend or loved one is going through a tough time, a teddy bear can be a great way to show your support. You can buy them a new one, or simply dig out their old childhood teddy that they have been keeping in a cupboard somewhere.

A 2022 study found that owning a teddy bear can play an important role in boosting feelings of comfort. Participants rated their own bears as more comforting than both standard and stranger bears, with an emotional bond being the biggest factor in this. The size of the bear and its fur quality also played a key role in its perceived comforting qualities. As a result, it is a great idea to choose a soft teddy bear for kids and adults alike, like the life-size bears at Giant Bears.

Improves Sleep

looking for a friend bear - Surprising Psychological Benefits of Owning Teddy Bears

The soft and cuddly nature of a teddy bear offers a physical source of comfort. The act of stroking it releases serotonin and oxytocin, boosting moods and combating stress. A teddy bear also creates a sense of safety and security for adults, similar to the feeling of being snuggled up in a blanket with a loved one.

A teddy bear serves as a reminder of a simpler time and evokes memories of positive experiences and loved ones. This can help reduce anxiety and improve sleep quality. In addition, teddy bears provide emotional support and encourage people to express their emotions. This can be particularly beneficial for children who suffer from trauma, as a teddy bear is non-judgmental and can be used to process their thoughts and feelings without fear of being judged.

Teddy bears are a comforting companion that offer unwavering love and support, promoting a sense of self-worth and elevating confidence levels. Their loyal companionship also helps improve mental health by fostering self-love and understanding. They are often used in therapy settings, providing a safe space for individuals to process their thoughts and feelings.

It’s completely normal to sleep with a teddy bear as an adult, so long as it doesn’t interfere with your work or relationships. However, if you find yourself relying on your teddy bear to get a good night’s sleep, it could be a sign of an underlying problem. It’s important to seek professional help if this is the case. Otherwise, your teddy bear will continue to serve as a trusted source of comfort and security. Keep in mind that your teddy bear will accumulate a lot of bacteria over time, so it’s best to choose one that can be machine-washed regularly.

Fosters Emotional Connection

When kids are scared or anxious, they often turn to a blanket or stuffed animal for comfort. This is because they associate these items with a familiar, reassuring presence that helps them transition into sleep at night. For adults, teddy bears can also provide emotional comfort and support.

Studies have found that teddy bears are powerful tools in helping children learn about emotions and social skills. They can help children express their feelings through play with the teddy, which in turn leads to more empathy and understanding of other people. Caring for a teddy also teaches children how to share, and can foster a sense of responsibility in them, which may later serve as the basis for healthy, happy relationships.

Adults who still own their teddy bears often use them for decorative enjoyment and to remind them of cherished connections with others. Some even collect them as a hobby. For example, for a mother away from her daughter on military duty or a couple in a long-distance relationship, teddy bears can offer comfort and emotional connection.

Owning a teddy bear can offer many psychological benefits, ranging from boosting self-esteem to improving sleep. These cuddly companions are a symbol of love and support, and they can help us to feel connected and confident, no matter what challenges life brings our way. By embracing the companionship of a teddy bear, we can become more able to handle life’s difficulties with grace and courage. After all, teddy bears aren’t just toys — they are enduring friends, who will always be by our side.

Expert Advice For DIY Flooring Renovations

person cleaning the floor - Expert Advice For DIY Flooring Renovations

If you’re doing a major renovation, like replacing all of the flooring in your home, you should consider sleeping elsewhere while the work is being done. This will prevent disruptions and ensure a good night’s sleep.

Homebuyers can often detect a DIY flooring installation by the seams, transitions and edges that appear less polished or well-finished than professionally installed floors.

Choose the Right Materials

Choosing the right materials is one of the most important steps in any flooring renovation project. This is because it will have a significant impact on both the appearance and durability of your floor. It is also crucial to consider the cost of the material, as well as any potential maintenance costs.

There are many different flooring materials to choose from, including hardwood, vinyl, laminate, and carpet. Each has its own unique benefits and drawbacks. It is vital to take the time to fully understand each option, so that you can make an informed decision based on your lifestyle and budget.

The first step is to decide what kind of look you are going for in your room. Some materials are better suited for certain styles of decor than others. For example, if you want a rustic look, then reclaimed wood or distressed hardwood might be the best choice. On the other hand, if you want a more contemporary style, then luxury vinyl planks or tile could be a better fit.

Once you have determined what kind of look you want to go for, then you need to consider the cost of the materials and installation. It is possible to do DIY flooring installations on a budget, but it is important to be aware of the limitations and constraints that may come with this. For example, it is essential to prepare the subfloor before installing the new flooring, and this can be a difficult task to do on your own.

It is also a good idea to consult with a professional flooring expert or look at an epoxy project gallery before undertaking a DIY project. This can help ensure that you are fully prepared for the challenge ahead and will be able to complete the project successfully.

For extensive flooring projects that involve multiple rooms, hiring a professional installer is usually a better option. This will save you both time and effort, as well as ensuring that the project is completed to a high standard of workmanship. Professionals bring a level of expertise and precision to the installation process that can minimize errors and ensure a flawless outcome.

Get the Right Measurements

Taking on a DIY project is a great way to save money, especially when it comes to your home’s flooring. However, it is important to take the time to do it right, and this requires accurate M2 measurements of the space. This will help ensure you have enough material for your flooring renovation, as well as avoid any unnecessary expenses.

M2 measurements are used in the flooring industry to determine how much material you need for a space. They can be calculated using a tape measure or a laser measuring device. To calculate M2 measurements, simply start by measuring the length and width of the room. Then, add these measurements together and subtract any permanent objects (such as a kitchen island or closet bump-outs) from the total. Once you have your M2 measurement, you can then work out how many tiles or planks of flooring you need. It’s also a good idea to add a 10% waste factor to your calculations, as this will allow for any mistakes or wastage that may occur during the installation process.

If you are not experienced with taking M2 measurements, it’s a good idea to hire a professional flooring installer. They will have the experience and tools to measure accurately, and they will know how to account for any irregularities in the space. They will also be able to advise you on the best materials and styles for your flooring.

While it is possible to install some types of flooring on your own, it’s best to leave the more complex projects to professionals. This is especially true for carpet installation, which requires precise and careful measurements. Mistakes in carpet measurements can result in bumps, wrinkles, and weak seams. Hiring a professional installer can avoid these problems and save you money in the long run.

M2 measurements are an essential part of any home improvement project, and they can make or break your DIY flooring renovation. To get the most accurate results, use a tape measure or laser measuring device and follow these tips for taking the right measurements.

woman cleaning the floor - Expert Advice For DIY Flooring Renovations

Get the Right Tools

One of the best ways to transform a home is by installing new flooring. Aside from making a room more appealing, new floors can also make it quieter and more comfortable. There are many different types of flooring available, including luxury vinyl planks (LVT) and hardwood. Both options can significantly boost a home’s resale value. However, if you’re considering DIY installation, it’s important to have the right tools at hand to ensure that the project is done correctly.

There are a lot of different tools that are needed for any type of flooring renovation, from the inexpensive necessities like chalk lines and measuring tape to the more expensive ones such as a circular saw, jigsaw, or miter saw. Purchasing these tools is an investment, especially for those who are new to the DIY world, but the right ones can help you achieve professional results without having to hire a professional installer.

When you’re tackling a DIY flooring project, there is always a chance that things will not go according to plan. In fact, we have all seen the many Pinterest fails that are shared online. While it’s fun to watch others make mistakes, it’s far more frustrating when these mistakes are made at your own home and cost you money that could have been better spent hiring a professional.

Hiring a professional flooring installer eliminates this risk and allows you to relax knowing that the entire process will be handled professionally. Moreover, they have all of the necessary equipment and expertise that can save you time, money, and effort in the long run.

When comparing a professional-installed floor to a DIY installation, a trained eye can quickly spot the differences. Professionals have a high level of precision and knowledge about different flooring materials, subfloor requirements, and proper installation techniques. This level of expertise ensures a smooth and seamless installation, which in turn leads to a longer-lasting, more durable finish for your home’s floors.

Get the Right Advice

While the internet is full of blogs and videos of seemingly easy flooring projects, laying down new floors requires specialized knowledge and tools. And a flooring project that isn’t done properly can be very costly. Worse, it may decrease the value of your home. Professional contractors know how to avoid common flooring mistakes, ensuring that your floor looks fabulous from the start and is built to last.

A professional will have the tools, materials and specialized software to accurately figure out how much flooring you need before work begins. This helps you save money by avoiding overbuying or making unnecessary trips to the hardware store. And it prevents delays and stress during the job because you won’t have to spend extra time trying to figure out how to complete a task that is beyond your scope of expertise.

Before flooring is installed, it’s important to remove anything that could get in the way of the process and make sure there are no breakable items. This is especially true if you have large furniture pieces in the room that need to be moved or any artwork, mirrors or family photos hung on the wall. You’ll also want to remove any items that are in the way of door casings or need to be moved to make room for a new door.

Once the flooring is in place, it will need to be sanded and refinished if it is hardwood or repainted if it is vinyl, tile or laminate. This can take a significant amount of time and may require the services of a painter or carpenter to complete the job. It’s also a good idea to have an electrician inspect the wiring and cabling in your home before flooring is installed to make sure that it doesn’t need to be relocated or upgraded.

Major DIY projects can be a lot of work and are typically much more stressful than most homeowners expect. Juggling a renovation with working a full-time job, taking care of kids and other responsibilities, and the daily grind of household chores can be overwhelming. Letting the professionals handle your flooring renovation will allow you to enjoy a finished product sooner and leave you with more time for all of your other responsibilities.