A Guide on How to Use the Facebook Advertising Feature Better  

You can customize your ads by location, language, and gender to reach your target audience. Facebook also shows the estimated reach and page likes for your ads, which are more accurate when you compare previous campaigns. But, of course, the numbers do not guarantee success. So, you’ll need to do some testing before you spend any money. Here are some helpful tips to make your ad campaign a success: 

Video Ads are Great in Standing Out from Competition  

If you want to make your ads stand out from the competition, consider using videos. These can be useful in just about any kind of advertising objective. For example, you can use a reversed video to draw your audience’s attention. Then, use a catchy intro to entice your audience to stay longer. And remember, 85% of Facebook users view videos without captions or sound. That means that your ad’s success depends on the quality of your videos. 

If you’re looking to drive web traffic with your videos, make sure to track clicks and click-through rates. These will help you determine how effective your ads are. In addition, you can track conversions and ad recall lift. If your videos generate enough web traffic, you can track your ad’s effectiveness through Facebook Pixel. If you’re not sure how to make your ads more effective, use Facebook’s Ad Library to find examples of other brands’ videos. 

Interest Targeting is a Powerful Tool  

Facebook’s custom audiences tool allows advertisers to speak to an individual based on his or her interests. This method is particularly useful for those who want to reach out to people who share common interests. It works by looking at words in profiles to determine the most relevant ads for that user. Users who have liked a particular fan page are also included in the list of people to target. However, Facebook does not like ads that call out an interest. 

This research shows that Facebook’s inferred interests are not completely accurate and are not related to users’ actual interests. These results could have significant implications for ad spending. Although Facebook has more than 2.9 billion monthly users, the study’s sample size is small. Nevertheless, the process-focused results are likely to hold regardless of the sample size. During this study, researchers used the same Facebook ad settings as their control subjects but left out any interests that were not related to the test participants. 

Setting a Budget  

When setting up a budget for Facebook advertising, there are several factors to consider. You’ll need to determine how much you’re willing to spend on the campaign, the ROI, and the bidding options for your ads. You’ll also want to decide how long you’re willing to run the campaign. For ongoing campaigns, daily budgets are probably the most effective. This option is best for long-term campaigns since you’ll be spending a consistent amount on the campaign every day. 

In addition to daily budgets, Facebook allows you to set a lifetime budget. When setting a daily budget, you’ll want to set a minimum amount per day to spend on the campaign. Once you hit that daily limit, your ads will stop running and start again the following day. When you’re finished, you can adjust your daily budget to avoid going over your budget. You should also set a budget for events and promotions that may occur during the day. 

Optimizing Your Ad Campaign  

You can optimize your Facebook advertising campaign for different goals, such as generating conversions, landing page views, link clicks, and engagement. Facebook has built-in optimization tools to help you determine the best way to spend your money. You can choose to bid with or without a budget, and set a maximum price per click or impression. There are also some settings you can change to make your ads appear more relevant to your audience. 

Depending on your business goals, you can use custom audiences to create ads that target specific groups of people. You can also exclude existing app users to test different combinations of audiences. You can save these audience segments for future use. Facebook also offers a panel to see estimated results. Be sure to check the panel for changes in demographics, as this may have a significant impact on the results. Whether or not your ads are performing well, you can use these metrics to refine your Facebook advertising strategy. 

For more tips, check out the handy advertising resources on Voy Media’s website.