Behind the Screen – The Creative Process of Web Designers

It takes a lot of planning, artistic effort, coding and hired specialists to make a website. Web designers are one of those specialists, but they usually do not do everything.

They often focus on what is called the “front end” of a website, the visual construction that users see and interact with. This requires skills like photo modification, logo design and creating website layouts (called mockups).

The Creative Process

As a web designer, you need to be able to translate your creative ideas into visuals that will resonate with users. Whether you’re working with a client, team, or your own creative ideas, there are several steps that need to be taken into account to make sure you have the best chance of creating a website that is both beautiful and functional.

The first step is to determine the goals and objectives of your project. This includes identifying the user experience (UX) of your target audience, as well as any other specific needs that need to be met, such as e-commerce capabilities or a content management system.

Once you’ve determined your goals, it’s time to start planning out the project. This is where a good web design workflow can really come in handy. Having a clear plan for the creation of your site can help keep everyone on track and avoid any unnecessary revisions or surprises down the line.

A key part of this planning phase is taking the time to create a wireframe of your website. This can be done in a number of ways, but it’s always best to create a high-fidelity wireframe to ensure that you have a complete understanding of the layout of your design. This allows you to test your ideas and get feedback from stakeholders before you actually create the final product.

Another helpful tool for web designers is a collaborative work space that allows all members of the project team to access and comment on wireframes, designs, and live staging versions of designs in real-time. This can reduce the amount of back-and-forth and confusion that often occurs during the review process, especially when stakeholder comments are not explicitly stated or understood.


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Getting a good idea for a design is one thing, but coming up with a practical way to implement it is another. This process is called conceptualization, and it involves converting a vision into an actual mental model that can be realized. For example, if you have an idea to build a spacious house, you might have to think about the size of rooms, materials, colors and textures to create a realistic image in your mind’s eye.

Once you have a solid conceptualization of your idea, you can begin to create a prototype. This is the first step in the Web design process, and it is important to make sure your prototype is accurate. It should also be user-friendly and meet the goals of your target audience. A professional Web designer will always take into consideration how a design will translate to code. This will help you avoid costly mistakes in the future.

While many people consider Web design to be a purely technical process, it’s actually much more than just wireframes and content management systems. Creating a successful website requires a well-thought-out strategy that is focused on reaching your organizational goals. Whether you’re trying to sell products online or raise awareness about an issue, your Website needs to be able to attract and engage visitors. To accomplish this, you need a strong concept and an effective design. Luckily, there are plenty of tools available to help you get started on your creative journey. Whether you’re using Adobe Illustrator, Photoshop or front-end code, these tools can give you the power to create stunning, professional designs. Regardless of which design software you use, it’s essential to keep your clients informed about the status of the project and its progress.


A wireframe is a basic visual guide for how a website or digital product should look. It is similar to a blueprint, but without the detailed specifications of what type of bricks should be used to build it (that will come later).

This step typically takes place after gathering user research and analysis and before creating a mockup or prototype. The purpose of a wireframe is to get feedback from designers, stakeholders, and users, while still having the flexibility to change or adjust ideas.

During the wireframing process, it is important to consider what information should appear on each screen and how it will be presented. This helps determine the information architecture of the product and the overall flow of screens and pages. It also helps to set priorities for content and determine if it fits within the constraints of space available on each page.

In general, wireframes are low-fidelity, meaning they don’t have much detail and may include boxes with an x through them, basic labels, or even scribbles to represent text. They don’t usually take into account the size of the font or any color, but some higher-fidelity wireframes do include this information.

It is important to think about mobile when designing a website or digital product, as most users will view the interface on their phone. This means that the design should be consistent and familiar to the user, and that it will work well on all screen sizes. For this reason, it’s important to create a mobile version of your wireframes early on so that you can test how the design will function on various devices before proceeding with the final design.


Prototypes are a useful tool for web designers to use when presenting their designs to clients. They help them identify usability issues early on, which can save time and money in the long run. Additionally, prototypes can be used to test whether a design concept is viable before investing in it. This can be particularly helpful if the designers are working on a project with multiple stakeholders.

There are a variety of different types of prototypes used by this web design company in Manchester, which differ in their level of detail and interactivity. Some are simple sketches, while others are more elaborate wireframes and clickable models. Prototypes can also be split into categories based on their level of “fidelity,” which refers to the degree to which they resemble a finished product. The higher the fidelity, the closer it is to the final product.

Low-fidelity prototypes, or wireframes, are typically used in the early stages of a web or application project. These can be created quickly using a prototyping software program, and are great for demonstrating basic functionality and flow. They can be modified easily and are often accompanied by annotations that explain the intended purpose of each screen.

High-fidelity prototypes are more detailed, and resemble the finished product more closely. They can be created with a range of tools, including some that automatically generate HTML and CSS code. They are more expensive to create than low-fidelity prototypes, but can provide a better sense of how the finished product will look and function.

Another type of prototype is the role prototype, which focuses on investigating and evaluating a user need. This kind of prototype doesn’t have to be engineered or look like a finished product, and can be as simple as a block of wood carried by a designer during the development of the Palm Pilot.


Once the design has been finalized, the team moves on to implementation. This is where the design is translated to code that will actually make the website work. During this phase, it is important to keep clients and other stakeholders updated on the progress of the project. It is also a good time to ensure that all necessary resources are available for the project. This can include things like software, physical or virtual tools, and personnel.

During this stage, the web designer will need to pay close attention to how the design will translate to code. It is a good idea to have the development team review the design to be sure that it will be able to be built as intended. Additionally, the web designer should test the site to be sure that it is functioning as planned.

For example, if the design includes a form that needs to be submitted, it is a good idea to test the form to be sure it is functioning correctly. This can help to prevent any problems during the deployment process.

The web design process can be a long and complicated one, but it is necessary for the success of any digital product. By following the steps outlined above, web designers can be sure that they are creating high-quality websites that meet client expectations and industry standards. By taking the time to create a well-defined process, it is possible to save both time and money. This will allow for more time to be spent on creative tasks, which is where the real value of a web designer lies.

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