3 ways you can use social media to market your music

The distribution of music today is becoming more and more digital as many people are beginning to prefer being able to download songs directly into their mobile devices as opposed to buying physical CDs. This in itself is good news for musicians especially independent musicians because going digital will help cut down on their marketing and distribution costs.

One of the digital platforms that have become a godsend for musicians is social media which is a platform that can be used to accomplish multiple tasks such as marketing and selling music and this is achieved at very minimal costs to the musician.

Here are 3 ways you can use social media to market your music.

1 Social media can be used to spread awareness about your brand

The beauty about social media is that today a musician doesn’t have to wait until they secure a TV or radio interview for them to get known. With creative use of social media channels such as YouTube, Facebook, Twitter, and Instagram, among others, it’s very easy for a musician to get in front of thousands and even millions of their fans from any part of the world with just a few clicks of a button. This makes it much easier, faster and cheaper to spread awareness about their brand including new music releases, performances, merchandize and so on.

2 Social media can be used to interact with fans

As a musician, your fans will always desire to hear from you as often as possible and social media is one of the best platforms you can use to achieve this. In fact, social media was designed for precisely this kind of thing. The beauty about it is the aspect of immediate feedback thereby your fans will feel as though you are having an actual conversation with them and this makes them feel really valued.

3 Social media can be used to enhance brand loyalty

The more you interact with your fans on social media the closer they will become to your brand and this in turn will help you enhance brand loyalty. Generally, when your fans see you taking the time to engage them online, they will appreciate how much you value them and this will make them more loyal to you and by extension your brand.

As a musician, it’s a good idea to take time and find a professional to design for you a good social media strategy to help you maximize on the opportunities it has provided.

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Music – 4 Tips on how to select a good recording studio

One of the key things that will enable a musician to produce good quality music especially for their specific genre is the type of recording studio that will choose to use. In order for them to be able to settle on a good studio, it will be important for the musician to understand that not all recording studios are the same and different studios will have different strengths especially where music genre is concerned.

In this article we are going to share with you 4 tips on how to select a good recording studio.

Tip 1: The studio should have a team that can give you constructive feedback

As a musician making the decision on which recording studio to produce your music, you should always look for a studio where the team is more knowledgeable than you in the genre you are working on. The benefit of this is that the team will be able to give you constructive feedback which will benefit your music. At this point, you should also be knowledgeable enough to know feedback which is worth taking in that which isn’t.

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Tip 2:The studio must have well maintained equipment

It goes without saying that for a studio to be able to produce for you good quality music that will be appreciated by DJs and radio stations, among other outlets, the recording will need to be done using good quality equipment which is well maintained. All the instruments, including the mixers, speakers, and microphones and so on should be working fine and give you accurate sound. It’ll be a good idea to first test the equipment before making the studio payment.

Tip 3: The studio employees must have the right skills

In addition to having the right and well maintained equipment, a good studio must have employees who can actually use this equipment. This will require the studio employees to have the right skills so that they are better placed to give you the right guidance during your recording sessions to enable you make the most of the studio equipment to produce the best quality music.

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Tip 4:The studio must have good backup systems

It’s always inevitable that something might go wrong during or after your recording session. There could be a malfunction in the equipment, a power outage, or any other type of unforeseen problem that may interfere with your recording session. It’s therefore important for a studio to have a good backup system that will ensure that despite of any disruptions, you don’t have to start your session afresh as it has been properly backed up.

The process of deciding on a studio should not be rushed. As a musician who knows the value of good quality music, you should take your time and settle on a recording studio that will give you the best possible outcome.

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3 qualities to look out for when hiring a music manager

When you are a professional musician or when you are thinking about going professional, it’s always a good idea to bring in someone to handle some aspects of your career so as to give you more time to focus on the music. This is especially important if you are an independent musician.

It will often be difficult to handle the composing and production of your music at the same time handling the promotion and distribution as well as sourcing for gigs. This is where a music manager comes in handy. Once you assign them the job of handling your promotion, distribution, performances and so on, you will realize that you will free up most of your time to focus on composing and producing good music which is very important for your career to progress.

In this article we are going to look at 3 qualities to look out for when hiring a music manager.

They must be experienced in the job

In order for a manager to truly impact your music career, they must be experienced in the job of music management and most importantly in the type of music genre you are specializing in. any potential manager should be able to paint a clear picture of what they will do for you and back it up with evidence that they can actually put their money where their mouth is.

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They must be very well connected in the music industry

Music managers who are really good at their job are so because of the connections they have been able to create over the years in the music industry. It’s these connections that will put them in a better position to get you the best gigs and organize promotional events among many other tasks. It’s precisely these connections that you will be paying for when you are hiring them.

They must value honesty

Honesty is very key for any music manager if you are going to give them the responsibility of handling all or most of the commercial aspects of your music career. You will need someone who’s trustworthy to negotiate your contracts among many other logistical matters that fall under the commercial aspects of your music career. You will also need someone who gives you honest feedback that helps you grow and become a better musician.

As you are going through the process of interviewing potential music managers, it will be important for you to take time and do your due diligence in order to ascertain the above qualities. Be sure to confirm all their references and verify their information through various sources aside from the internet. At the end of the day you want a manager who’ll have your best interests at heart.

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Here are 3 benefits of working as an independent musician

As a professional musician, you may end up having to make a choice between becoming an independent musician or getting signed up to a record label. This is a choice that must be carefully considered and not rushed into because both options have their own sets of benefits and disadvantages. At the end of the day, the choice will depend on what will work best for an individual musician.

Here are 3 benefits of working as an independent musician.

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1 You get to have more control over your career

As an independent musician, you will always be in control of your decisions of course with the advice of your manager that’s if you have one. The type of music you do, when you go to the studio, shows you get to perform, promotional activities and so on, are decisions you will get to make for yourself. This is not a benefit musicians signed to a recording label get to enjoy because it’s the label that makes all these decisions and in most cases, they will not consult you on it because they essentially own you.

2 You are likely to earn more

As an independent musician, you will often never have to share the profits from your music with anyone because you own 100 per cent of all the rights to your music. This essentially means that you will get to earn more. The same benefit is not enjoyed by musicians signed to labels because in most cases, the label has ownership of the rights to all the music they produce and only give the musician a small percentage of it meaning they earn less from the music sales.

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3 You get to own all the rights to your music

As we have mentioned in our point above, independent musicians will always have the benefit of owning all the rights to their music and this is mainly because they are involved in every aspect of their music from writing to final recording and distribution therefore they don’t have to share rights over the music with anyone. A musician signed to a label will often only be involved in the recording of the music as it’s the label that will decide the song, the studio, the distribution, among many other decisions thereby meaning that they technically own the song.

If you are a musician on the fence about whether to work independently or get signed to a label, it’s a good idea to get to fully understand the pros and cons of each of these options and determine which will work best for your career aspirations.

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3 qualities every successful musician has

The music industry can be very rewarding to a musician if they are willing to put in the right amount of effort. It’s always important to be aware that talent though integral, is just a small piece of the puzzle. There are so many talented musicians who’ve never had their big break. As a musician aiming for success, you must always pay attention to the musicians that have succeeded and try to find out why they did so.

In this article, we are going to look at 3 qualities that every successful musician has that we believe contributed significantly to their success.

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A very strong work ethic

Music is never just about composing and recording, there are a lot of other things that usually come into play which will require a musician to have a very strong worth ethic in order to pull off. From planning for studio time, to marketing and promotional activities, to performance rehearsals, planning for music tours, and even setting aside some fitness time. Every successful musician who is worth mentioning today has this strong sense of work ethic which entails doing these things on an almost daily basis without fail.

A very strong sense of patience

Every musician who ends up being successful did so because they fully understood that success doesn’t come over night. This is something that is achieved gradually and will mostly depend on how much work you put in. Without having this strong sense of patience, many musicians will give up the moment they encounter a few hurdles along the way which are actually inevitable.

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Very strong financial management

It’s very much okay to fancy the celebrity lifestyle and look forward to living that flashy life. After all, this is what motivates many musicians to work towards being successful. It’s however important to note that the musicians who have been able to maintain their success are those who were able to learn how to manage their finances and this mostly entails hiring a financial manager to handle their monetary affairs.

As a musician, whereas your talent can get you a good recording deal and really good gigs, it’s the complementary skills that you build, that will enable you to achieve and maintain success.

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The top 4 skills every musician must master

The greatest asset a musician has is their raw talent however this is never enough to make them successful because there are other additional skills that they first need to learn to help complement their talent. This is especially important considering how competitive the music industry is.

These are the top 4 skills every musician must learn to master.

1 They must have a good mastery of their music genre

Every musician must have a good mastery of their music genre because this essentially becomes their identity and theirarea of focus. As they are building their brand, they will need to build it around their genre and perfect their craft here. Generally, a musician can’t be a jack of all trades, they need to pick one genre and thrive in it.

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2 They must develop a very strong sense of rhythm

Music is all about having a very strong sense of rhythm which will always come in handy especially during live performances when a musician has to be in sync with their background vocalists as well as their band.

3 They must always be able to sing in tune

The ability to always sing in tune is very much related to having a strong sense of rhythm. Many musicians always face the challenge of transitioning from the studio to the stage. Whereas they will have the option of a couple on takes in the studio, in the stage they only have one take. In order to give your audiences a show worth paying for, your live performance must be as close to a studio recording as possible and this will require you to be able to sing in tune.

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4 They must have a mastery of their pitch

It’s very important for musicians to have a mastery of their pitch especially if they intend to do numerous live performances. There is always a thin line between shouting and singing in a high pitch and this should be something a musician must be able to differentiate so that they don’t end up disappointing their fans.

When a musician has genuine talent, being able to master the above skills is just a matter of practice, patience, determination and being open to a little bit of criticism. At the end of the day, practice will make perfect.

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